product rationalization

product rationalization
product rationalization UK US (UK also product rationalisation) noun [U] PRODUCTION, COMMERCE, MARKETING
the process of reducing the number of products that you sell in order to invest more in the products that make the most profit: »

The goal of product rationalization is to reach a maximum number of customers with a minimum number of products in order to maximize revenue for each product.

Financial and business terms. 2012.

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